Sales Aptitude

Sales Style and Aptitude

• Identifies a franchisee's basic Sales Style of responding to prospects, clients, and sales tasks.
• Identify typical reactions to sales stress and pressure.
• Determine preferred selling style and environment, to more intentionally select franchisee candidate.

 

• All businesses require some form of sales. In some cases strong skills to initiate contact, in others leveraging and building relationships and for others simply building rapport and educating a customer is required.

An individual's Sales Style is created by a complex set of behaviors and attitudes that strongly affect the way one manages tasks, solves problems, and presents themselves to others. It is determined partly by past experiences and opportunities and also by other aspects of personality.

Your franchisees Sales Style is your natural predisposition to perceive, approach, and interact with the environment- which includes time, people, tasks, and all sales situations. Theory and research indicate that four main styles are useful in describing human behavior. Understanding these four styles will provide you and your company with valuable insights.