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Seven Dimensions of Compatibility

 

 

Values: Drivers of Motivation and Behavior

 

      a. Buyer Motives

      It has been established that it is an individual's personal value system which directly dictates his or her motivations.

 

      b. Prime Directives

      People buy products and services and seek experiences that fulfill their characteristic preferences –

      that help give shape, substance, and satisfaction to their lives.

 

      c. Hierarchy of Values

      Every decision is based on our values. The way in which we spend time, money and energy is in direct relationship

      to the importance or hierarchy we give it.

 

 

Business Styles: Concentration of Efforts

 

      a. Business Style

      A business management style that suits ones personality and the nature of their business is important for ultimately

      it provides more effective management.

 

      b. Business Focus Preference

      Nothing is more basic to performance, or more critical to success, than the ability to concentrate

      on the right things at the right time.

 

    

Core Competencies: Skill Sets

 

      a. Core Competencies

      The purpose of highlighting core competencies is not so much to alert one to skill sets but

      instead to encourage a strategic alliance with a business concept which has complementary competencies.

 

      b. Sales Styles and Aptitude

      All businesses require some form of sales. In some cases strong skills to initiate contact, in others leveraging

      and building relationships and for others simply educating a customer is required.

    

Meta Programs: Directors of Attention

 

      Determine which of our perceptions are selected for attention. Meta Programs are mental processes

      which manage, guide and direct other mental processes.

    

 

Cultural Index: Practices of Business

 

      The major distinguishing feature in comparing company’s success or non-success is in their

      most important competitive advantage and key ingredient to success – organizational culture.

    

 

 

Stage of Growth: Business Evolution

 

      Business goes through predictable stages of growth. Knowing which stage a company is in determines

      the individual best suited to work within that phase.

    

 

Risks and Resources: Risk, Responsibility, Reward Ratio

 

       What are the social, emotional, financial and relational resources and risks of your prospective franchisee?

       What hidden fears and landmines need to be avoided?